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Frequently asked questions

Yes, it is mobile-friendly.

Yes, we use cookies to improve the shopping experience and make product recommendations.

No, there is a single seamless platform. Listings are adapted to user data. The site works the same regardless of location.

It’s easy. Your inventory can be uploaded to AmericanOutlets.com in just a few clicks. Whenever an item is sold on either our site or your U.S. storefront, the inventory is automatically updated on both sites. That way, you don’t have to worry about tracking inventory.

Specific instructions:

  • eBay
    • Access the American Outlets portal at www.portal.American Outlets.com. Click on “settings” in the top navigation bar.
    • Click on “Connect eBay Account.” You will be prompted to log in on eBay.
    • Once you agree to grant access to American Outlets, your account will be connected.
    • The final step helps you manage your inventory. You can automatically remove items from your inventory when they have been sold, removed or sell out.
  • Amazon
    • Access the American Outlets portal at www.portal.cadabraexpress.com. Click on “settings” in the top navigation bar.
    • NOTE: Amazon requires you to have a Professional Selling Plan (Pro Merchant Subscription) to synch your items from Amazon to our platform.
    • Under Amazon Import Configuration, click “Get API. Token”
    • Enter American Outlets application information and click “Next.”
      • Application name: American Outlets
      • Application’s Developer Account Number (to be provided once you have completed our Master Supplier Agreement)
    • Upon acceptance of the Amazon MWS License Agreement, you will see a confirmation page. This includes your Seller ID and the MWS Auth Token, both of which are needed to connect your accounts.
    • The final step helps you manage your inventory. You can automatically remove items from your inventory when they have been sold, removed or discontinued.
  • ChannelAdvisor
    • Go to the settings tab and get your credentials seller id and API token
    • Then add us as another channel

Graphics and catalogs are uploaded and automatically updated through our seamless integration platform. Our software copies active, scheduled and unsold items, product variations and images, and organizes products using your categories.

If you integrate with us through eBay, Amazon, or ChannelAdvisor, you don’t need to provide product images. You only need to provide product images if you decide to upload products manually.

Our team will send you a Master Supplier Agreement contract to sign and return. In this contract, each merchant will receive an introduction to our merchant portal sign up allowing access to the portal and setting you up to start selling.

Laws regulating the sale of goods and services vary by jurisdiction. For your convenience, we have prepared a list of certain prohibited items.

  • Fake, imitation, or knockoff items
  • Adult content of any kind/obscene material/child pornography/adult “toys.” If you wouldn’t want an 8-year-old looking at it, it is best to sell it elsewhere.
  • All lingerie pictures must be on mannequins (it’s too difficult for us to enforce what is and isn’t too racy otherwise).
  • Nude photos of any sort
  • Offer or solicitation of illegal prostitution
  • Weapons and related items, including but not limited to: firearms, disguised, undetectable or switchblade knives, pocket knives, martial arts weapons, scopes, silencers, crossbows, spear guns, ammunition, ammunition magazines, BB guns, tear gas, pepper spray or stun guns
  • Items issued to United States Armed Forces that have not been disposed of in accordance with Department of Defense demilitarization policies
  • Fireworks, including but not limited to “safe and sane” fireworks or any destructive devices or explosives
  • Controlled substances or illegal drugs, substances and items used to manufacture controlled substances and drug paraphernalia.
  • Alcohol or tobacco products
  • Prescription drugs and medical devices, including but not limited to prescription or contact lenses, defibrillators, hypodermic needles or hearing aids
  • Non-prescription drugs that make false or misleading treatment claims or treatment claims that require FDA approval. Non-prescription drugs must be labeled in English, or dual-language including English and a foreign language, per CDC requirements.
  • Expired products
  • Blood, body parts or bodily fluids, including synthetic urine
  • Household pets of any kind, including but not limited to dogs, cats, primates, cage birds, rodents, reptiles, amphibians, fish. Re-homing with small adoption fee OK.[D1]
  • Pet animal parts, blood, or fluids, including but not limited to stud/breeding service
  • Drugs and medical devices for pets that require a veterinary prescription
  • Restricted or regulated plants and insects, including but not limited to noxious weeds, endangered plant species, or live insects or pests
  • Pesticides or hazardous substances, or items containing hazardous substances, including but not limited to contaminated toys, or art or craft material containing toxic substances without a warning label. All pesticides sold and distributed in the United States MUST be registered with the EPA.
  • Illegal telecommunications equipment, including but not limited to access cards, password sniffers, access card programmers and unloopers, or cable descramblers
  • Stolen property, or property with serial number removed or altered
  • Burglary tools, including but not limited to lock-picks or motor vehicle master keys
  • False identification cards, items with police insignia, citizenship documents, or birth certificates
  • Counterfeit currency, coins and stamps, tickets, as well as equipment designed to make them
  • Items that promote or glorify hatred, violence, racial, sexual, or religious intolerance, or promote organizations with such views. We’ll also remove listings that graphically portray graphic violence or victims of violence, unless they have substantial social, artistic, or political value.
  • Material that infringes Copyright and Intellectual Property, including[D2] but not limited to software or other digital goods you are not authorized to sell, wares, bootlegs (without consent of the brand)
  • Airline tickets that restrict transfer, and tickets of any kind that you are not authorized to sell
  • Coupons or gift cards that restrict transfer, and coupons or gift cards that you are not authorized to sell
  • Gambling items, including but not limited to lottery tickets, sports trading card “grab bags,” raffle tickets, sweepstakes entries or slot machines
  • Used or rebuilt batteries, or batteries containing mercury
  • Used bedding and clothing, unless sanitized in accordance with law
  • Non-packaged food items or adulterated food
  • Used cosmetics, makeup sponges or applicators or cosmetics, colognes, perfumes, lotions that are not in the original container
  • Bulk email or mailing lists that contain names, addresses, phone numbers, or other personal identifying information
  • Pre-orders of any kind or listings which a seller does not currently have in-stock

In your merchant portal, you can add a product manually right from the home page. Under “Seller Tools,” click on the “Add Product” button. Or, go to your Inventory screen and click “Add Product” to add an individual item. To add multiple items at once, click on the “CSV Import” button.

Note: Be sure to download our CSV template file before importing your CSV. It shows the order of column headings and indicates required information. You’ll see that Column U asks for the category ID; these can be found by clicking on “View Categories.” Here you’ll find ID numbers for every category and sub-category on American Outlets.

On the Inventory page, go to an item and select “disable.” This will deactivate the item on the site. When you replenish stock, you can click “enable.”

The average order takes about 2-3 days to deliver. A lot depends on merchants. The more often you ship to us, the faster we can ship to end customers. Ideally, there would be no more than two days between your bulk shipments to us.

Yes. Once the merchant has fully processed the order, customers will be able to track its shipment. When shipping fulfillment is completed, customers will receive a tracking number, along with updates when your order will leave the warehouse.

It’s entirely up to you to determine the retail prices for your products. Your prices on our site will be the same as on your other channels.

Keep in mind that the final price the customer sees is all-inclusive and covers the following:

  • Price of item
  • Shipping costs
  • Taxes
  • Sales commission

Yes, you can offer coupon codes for specific products. Coupon codes from outside our site do not work.

We do not charge set up fees, listing fees, monthly subscription fees, or hidden fees. Instead, a commission is charged on the sale amount.

We do not charge a seller fee. We deduct a modest commission from the sale price. This is similar to the commission charged by other platforms, but we do not charge their other fees.

These are paid by the end consumer and are automatically calculated by the site. The process is transparent.

No. Our warehouse is based in Florida, where a sales tax is applicable. We are a U.S.-based company and provide tax-exempt status.

We are customer-centric marketplace providing top-quality shopping experience, including feedback option.

Payments are made by ACH or U.S. wire transfer. Our payment cycles are roughly on the 15th and the 30th. For example, if you sell items during the first 15 days of the month, you would be paid on the 30th.

American Outlets can expose your merchandise to millions of shoppers. As an American Outlets merchant, you can reach an even wider audience to grow your sales. Under our portal settings, you will have an option to choose from one of our promotion services.

With extensive know-how of local markets American Outlets enables sellers to connect with their audiences in the most effective ways to maximize sales. Because of our long-standing partnerships millions of customers will be automatically notified about the launch of new websites and promo. Club members also enjoy cash coupons, accumulated bonuses, discounts and special offers.

Recently uploaded may take up to 24 hours to be indexed by American Outlets search engine site-wide. If you experience issues beyond that timeframe, please contact our technical support team.

We have a fully automated system, which prints labels with readymade customs tickets and air shipping papers. You can print labels directly from your merchant portal.

Making a manifest is simple. Log in to the seller portal and click on “Shipments” in the top navigation bar. Click “open new manifest” and you will be able to see pending orders, scanned or un-scanned, leading you through a user-friendly process to create a new or existing manifest.

It is our mission to make order-fulfillment as user-friendly as possible. Here is an outline of our process, show you step-by-step what occurs when from orders are entered until they are shipped.

We provide as an easy tool that gives merchants the option of looking at every order entering their system either by product type or designated order number.


  • Once orders are received, merchants print order labels with packing slips
  • You can print labels or A4 pages
  • You fulfill orders and label


  • Once items are labeled, you create and print a manifest (this is done on the merchant portal)


  • Merchants group orders for shipment in a box or pallet
  • Merchants determine size and measurements of box/pallet


  • Merchants bulk ship the orders to one of our U.S. facilities, providing us with a tracking number, name of carrier, and their information


  • Once you drop ship the orders, we send a purchase order confirming the sale price and schedule a wire transfer.

Once an item is purchased, the merchant is the only one with an option of rejecting the order.

The customer is responsible for all shipping payments, making it hassle-free for merchants. Our user-friendly site makes it hassle-free for customers, too. When an item is placed in the shopping cart, the exact price is automatically calculated. There are no surprises for customers; what they see is what they get. The listed price includes everything from shipping to taxes.

From start to finish, it’s a simple process!

Merchants can have the product(s) picked up by us or they can send product(s) to one of our distribution centers.

  • If you ship the order to us:
    • We need a tracking number, name of carrier and its information.
    • Orders are shipped daily; for some merchants, shipments may be more frequent, depending on the inventory volume.

Our company takes care of it all: planning, execution, procurement/movement/stationing of inventory, materials and other resources.

Once an agreement is closed between American Outlets and a merchant, American Outlets provides payment options.

Once an order has been placed, it can only be cancelled by the merchant. Customers must return it. In general, buyers are responsible for paying return shipping costs.

Customers must follow our Return Policy to return merchandise. The customer is responsible for paying shipping fees for returned items.

Customers who receive an order that is not what they expected are advised to contact our Customer Service department. Disputes are resolved through the payment processor. If a merchant fails to execute an order correctly, the merchant is responsible for returns including shipping costs, taxes, return labels, and a flat fee for the return of the item.

All purchases are automatically protected by our payment processor’s buyer protection programs.

We handle all customer complaints and issues, including billing questions. Customer service is a priority for us. We understand that timely response to inquiries is key to customer satisfaction and, in turn, repeat purchases.

Each complaint/issue is assigned a ticket number by customer service, which then notifies our headquarters. This process ensures that merchants receive information and resolution of issues directly from us.

They should email our customer support team at cs@americanoutlets.com and we will get back to them promptly.

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